Fabrik Chic UpdatePosted April 30 2012
hope everyone's well and shopping at Fabrik Chic! its been a while since i put out my first note about the launch of our store and a lot has happened since!
i would like to welcome you to this conversation i will try and have regularly about fashion, shopping, styles, trends and more. my passion is to bring the best in fabric, textures and techniques in silhouettes and styles that we are so familiar with here in the US. growing up in India, I would visit the local block printing shop run by an entrepreneurial young woman, looking to sell her skills and make a living. at the time, it never occurred to me how special those techniques were, sitting outside in her yard, watching her and her team of two dip fabric into colored water and ready them for block and vegetable dyeing and printing. I have since, developed my own sense of taste, style and love for fabric, flow and have a passion to bring these to my friends and family here in the US. I am finally able to connect with local artisans in India, and bring these beautiful fabrics, textures and designs to my fashionable stylish community right here in the US!
i am energized when someone shops online at Fabrik Chic and doesn't care that they are paying more in shipping but desire the product! i travel to India annually and would like to travel more often, except i am also bogged down by schedules, am a working mom and we all know how that goes! i spend my weekends looking at jewelry designs, pondering my next collection and planning that next trip. i am getting better and better at understanding the need and demand for specific products here and am excited about the 2012 Spring/Summer collection. there is a lot of handiwork, beautiful colors and textures, one-of-a-kind light wool and silk jackets. each of these pieces were hand picked and selected to be included in this collection and the response has already been tremendous!
i will be back to blog some more soon, but in the meantime, be sure and check out new items this weekend!
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love from Fabrik Chic,